Email Marketing
The following screenshots demonstrate the system features within our Email Marketing platform that can be used to develop targeted email campaigns making each and every additional Email Marketing campaign more successful. Armed with this information, marketers can focus their efforts specifically on users who:
1. Are most interested in specific products, product categories, social media topics or events 2. Are more likely to share campaign details with their friends and colleagues via social media 3. Are most likely to complete a purchase when presented with a discount or free shipping
An overview of your Email Marketing campaign is visible at all times, allowing you to measure over time the most suitable days of the week and times that achieve best results for your email campaigns mailing list.
We can view users who share the email, or links via Twitter and Facebook. This allows us to engage in active social conversations about the products or services we’re promoting. Every user that shares this email message on Twitter is further broadcasting your message to an average 126 users.
Depending on the email clients used to view the email campaign, we can optimise further campaigns specifically for iPhone or Android devices, and target those users based on their platform. In addition, we can use this information to drive iPad and iPhone users to download our specific Apps.
Worldview allows us to view email campaigns in real-time, showing users as they open our emails and share the content through social media via Twitter and Facebook. We can also use this data to geo-target specific groups of people who may be interested in events, products or services within their country or region.
Email campaigns typically run for one week, we continually measure this activity to determine the success of the campaign and can accurately measure the conversion rate of these emails in conjunction with Google Analytics, tracking every click through to purchase.
Once a user has clicked through to a product from an email campaign, we track their activity on the website and whether they complete a purchase or not. Using this information we can gain specific information about the user’s interests and buying patterns.
1. Are most interested in specific products, product categories, social media topics or events 2. Are more likely to share campaign details with their friends and colleagues via social media 3. Are most likely to complete a purchase when presented with a discount or free shipping
Many other extrapolations can be made from the data available once the email campaign has been sent, for specific email content, allowing us to segment further email campaigns into groups who can each receive email campaigns more specific to their interests. Email campaigns can also be further personalised based on the data we collect from each user who opens an email.
We all receive Email Marketing campaigns every day, every time we open one of these email campaigns, you may be surprised to know the following information is being gathered.
Email Campaign Overview
An overview of your Email Marketing campaign is visible at all times, allowing you to measure over time the most suitable days of the week and times that achieve best results for your email campaigns mailing list.
Social Sharing & Forwards
We can view users who share the email, or links via Twitter and Facebook. This allows us to engage in active social conversations about the products or services we’re promoting. Every user that shares this email message on Twitter is further broadcasting your message to an average 126 users.
Client Segmentation
Depending on the email clients used to view the email campaign, we can optimise further campaigns specifically for iPhone or Android devices, and target those users based on their platform. In addition, we can use this information to drive iPad and iPhone users to download our specific Apps.
Worldview
Worldview allows us to view email campaigns in real-time, showing users as they open our emails and share the content through social media via Twitter and Facebook. We can also use this data to geo-target specific groups of people who may be interested in events, products or services within their country or region.
Open and Clicks over time
Email campaigns typically run for one week, we continually measure this activity to determine the success of the campaign and can accurately measure the conversion rate of these emails in conjunction with Google Analytics, tracking every click through to purchase.
eCommerce Overview
Once a user has clicked through to a product from an email campaign, we track their activity on the website and whether they complete a purchase or not. Using this information we can gain specific information about the user’s interests and buying patterns.
We can further breakdown this information and measure specific product performance, visitor’s loyalty and map any trends which allow us to make improvements to both the next Email Marketing campaign and the eCommerce website.
Full visitor statistics are available at all times, and all activity is tracked on the website, not just traffic generated by Email Marketing campaigns. All traffic can be measured back to the keywords used in Google to find the site allowing us to focus on driving additional traffic and controlling Pay Per Click marketing campaigns to again maximise the potential of your online eCommerce website.
